IT’S A PHOTOGUIDE IT’S A PHOTOBOOK IT’S A PLEASURE IT’S A NEED IT’S PRIVATE IT’S PUBLIC IT’S POLITICAL IT’S CUTE IT’S SOFT IT’S HARD FACTS IT’S EVERYDAY IT’S FOR EVERYONE IT’S BEAUTIFUL IT’S HARDCORE

»Balance Studies. Photography for Everyone« is a conceptual photobook based on the typoskript of Lucia Moholy´s book outline from 1933. Suddenly forced to emigrate, however, she was never able to complete it. Caroline Heider explicitly follows the long tradition of guides in which photographers are advised to master not only the camera and light, but above all composition, i.e. they are to learn how to see. At the same time, as a female writer she breaks away from tradition, as this particular species of instructive literature is authored with a male gaze.

Caroline Heider, *1978 in Munich; lives and works in Vienna.