The exhibition at the FOTOHOF>LIBRARY features photographs from Alfred Seiland’s book East Coast – West Coast published in 1986 by Edition Stemmle in a German and English version. What is particularly remarkable about the publication, which was reviewed along with Sally Eauclaire’s The New Color Photography, is the speed with which an early Austrian (autodidactic) position on colour actually gained momentum at the international level shortly after its first national award, namely the presentation of the Rupertinum Photo Prize in 1983. The introductory essay by David Travis, long-standing curator of photography at the Art Institute of Chicago, undoubtedly also contributed to the success of both the book and the exhibition project, which subsequently toured many American institutions.