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Elfriede Mejchar


Wienerberger Ziegelöfen. Rote Serie. 1978 – 1981

Exhibition view, Simmeringer Heide und Erdberger Mais, “Wienerberger Ziegelöfen. Rote Serie. 1978 – 1981“, 2013, © Rainer Iglar

With her series of black-and-white photographs entitled Simmeringer Heide und Erdberger Mais, created between 1967 and 1976, Elfriede Mejchar occupies a position that is unique also internationally in her approach to the genre of the urban landscape. Her very first and, at the time, modest eponymous publication, initially featured in 1976 by Otto Breicha in the literary magazine “Protokolle“, served as a small but select eight-page exhibition catalogue for two exhibitions that same year at the Kunsthaus Graz and the Museum des 20. Jahrhunderts in Vienna. In reverence to the grande dame of Austrian photography the Fotohof’s library wall is presenting an exquisite series from a private Salzburg collection. The 18-part Rote Serie (“Red Series“), taken between 1978 and 1981, features the Wienerberg brick kilns, leading seamlessly into her legendary photographs taken on the same site.

Elfriede Mejchar, from the series: “Wienerberger Ziegelöfen“, 1978 – 1981, C-Print, 19,5 x 19,5 cm